trade name

• Ein Name, unter dem ein Handelsunternehmen seine Geschäfte betreibt oder unter dem ein Produkt oder eine Dienstleistung identifiziert und von Wettbewerbern unterschieden wird; häufig als Marke geschützt.

A name used to identify a commercial product or service, often registered as a trademark, distinguishing it from competitors in the marketplace.

1. Company's commercial nameB2formal

   The name under which a company does business, which may differ from its legal registered name.

   Handelsname

   • The company operates under the trade name 'TechWorld' but is legally registered as 'Global Innovations Ltd.'
   • Many small businesses use a trade name that is different from the owner's personal name.
   • The trade name is often used for branding and marketing purposes.

2. Product brand nameB2formal

   A name given to a product or service by its manufacturer or provider to distinguish it from competitors.

   Markenname

   • Aspirin is a trade name for acetylsalicylic acid.
   • The trade name 'Kleenex' is often used to refer to any facial tissue.
   • Many consumers recognize products by their trade names rather than their generic names.