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horizontal integration

/ˌhɒrɪˈzɒntl ˌɪntɪˈɡreɪʃən/

1 entry

phrase

C1formalcommonbusiness/ˌhɒrɪˈzɒntl ˌɪntɪˈɡreɪʃən/

A business strategy where a company acquires or merges with other companies that operate at the same level of the supply chain, often competitors, to increase market share, reduce competition, or achieve economies of scale.

  • 🇷🇺Бизнес-стратегия, при которой компания приобретает или объединяется с другими компаниями, работающими на том же уровне цепочки поставок, часто с конкурентами, чтобы увеличить долю рынка, снизить конкуренцию или достичь эффекта масштаба.
  1. Business strategy C1 formal

    A corporate strategy where a company acquires or merges with other companies operating at the same level of the supply chain, often competitors, to increase market share, reduce competition, or achieve economies of scale.

    • The merger of two major airlines is a classic example of horizontal integration.
    • Horizontal integration allowed the tech giant to dominate the smartphone market.
    • By acquiring its rival, the company achieved horizontal integration and expanded its customer base.

    🇷🇺Горизонтальная интеграция