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price cutting

/ˈpraɪs ˌkʌtɪŋ/

1 entry

phrase

/ˈpraɪs ˌkʌtɪŋ/B2formalbusiness
  • ruДеловая практика снижения цен для получения конкурентного преимущества, привлечения клиентов или увеличения доли рынка.

The business practice of reducing prices to gain a competitive advantage, attract customers, or increase market share.

  1. Reducing prices to competeB2formal

    The practice of lowering prices to gain a competitive advantage over rivals.

    ruСнижение цен для конкуренции

    • The supermarket chain engaged in aggressive price cutting to attract customers.
    • Price cutting can lead to a price war between companies.
    • Small businesses often struggle to survive during periods of price cutting.