window dresser

• Persona cuyo trabajo consiste en decorar y organizar los escaparates de las tiendas para atraer clientes; también, en sentido figurado, quien presenta algo de manera engañosamente atractiva.

A person whose job is to arrange displays in shop windows to attract customers, or figuratively someone who presents something in a deceptively attractive way.

1. Visual merchandiserB1formal

   A person whose job is to arrange displays in shop windows to attract customers.

   escaparatista

   • The window dresser created an eye-catching display for the holiday season.
   • She works as a window dresser for a luxury department store.
   • The window dresser used bright colors to draw attention to the new collection.

2. Deceptive presenterC1informal

   Someone who makes something look better or more attractive than it really is, often to hide flaws.

   escaparatista engañoso

   • The politician is just a window dresser, hiding the real problems with empty promises.
   • Don't be fooled by the fancy packaging; he's a window dresser selling a faulty product.
   • The company hired a window dresser to improve its public image after the scandal.