brand name

• Nom donné par un fabricant ou une entreprise à un produit ou service spécifique, utilisé pour le distinguer de ses concurrents sur le marché.

A name given by a manufacturer or company to a specific product or service, used to distinguish it from competitors in the market.

1. Trademarked product nameB1formal

   A name given by a manufacturer to a specific product or line of products, used to distinguish it from competitors.

   nom de marque

   • Coca-Cola is one of the most famous brand names in the world.
   • She always buys brand name clothing rather than generic.
   • The company spent millions to establish its brand name.

2. Reputation or identityB2informal

   The overall reputation, image, or identity associated with a particular company or product.

   Notoriété ou image de marque

   • His name became a brand name in the fashion industry.
   • The brand name is synonymous with quality and reliability.
   • They are trying to build a brand name for their new startup.