downmarket

• Qualifie un produit, un service ou un secteur destiné à un segment de marché à faible revenu, impliquant souvent une qualité ou un prix inférieurs.

Describes a product, service, or area that is designed for or appeals to a lower-income segment of the market; often implies lower quality or price.

1. Designed for low-income consumersB2formal

   Relating to or aimed at the lower end of the market, typically with lower prices and quality.

   bas de gamme

   • The company launched a downmarket brand to attract budget-conscious shoppers.
   • They moved to a downmarket neighborhood after losing their jobs.
   • The product was criticized for its downmarket design and cheap materials.

   Synonymesbudgetcheapcut-pricecut-ratediscounteconomyinexpensivelow-cost

   Antonymesluxuryupmarketupscale