sales pitch

• Discours ou présentation persuasive utilisé par un vendeur pour convaincre des clients potentiels d'acheter un produit, un service ou une idée.

A persuasive speech or presentation used by a salesperson to convince potential customers to buy a product, service, or idea.

1. Persuasive presentationB2formal

   A persuasive speech or presentation designed to convince someone to buy a product, service, or idea.

   argumentaire de vente

   • The salesman gave a compelling sales pitch for the new software.
   • She practiced her sales pitch before the client meeting.
   • A good sales pitch focuses on the customer's needs.

2. Marketing approachB2informal

   A specific argument or set of points used to promote something.

   Argumentaire de vente

   • His sales pitch was too aggressive and turned off the audience.
   • The company's sales pitch emphasizes quality and reliability.
   • I wasn't convinced by their sales pitch for the insurance plan.