shill

• Nom désignant une personne qui joue le rôle d'un partisan enthousiaste ou prétendument indépendant d'un produit, d'un artiste ou d'une cause afin d'inciter d'autres personnes à participer ou à acheter, généralement sans révéler sa fonction rémunérée ou publicitaire.

A noun referring to a person who acts as an enthusiastic or seemingly independent supporter of something, often a product or performer, in order to encourage others to participate or buy, typically without disclosing their paid or promotional role.

1. Decoy or accompliceB2informal

   A person who pretends to be a genuine customer or enthusiast to attract others, often in a sales or gambling context.

   comparse / appât humain

   • The auction used a shill to drive up the bidding price.
   • He was accused of being a shill for the new product launch.
   • The casino employed shills to make the tables look busier.

   Synonymesaccomplicedecoyplantstooge

• Verbe signifiant agir comme promoteur ou complice, souvent de manière trompeuse ou frauduleuse, en particulier en faisant semblant d'être un acheteur ou un partisan enthousiaste.

A verb meaning to act as a promoter or accomplice, often in a deceptive or fraudulent manner, especially by pretending to be an enthusiastic customer or supporter.

1. Act as a shillC1informal

   To act as a decoy or accomplice, especially by pretending to be a genuine customer or enthusiast to promote a product, service, or idea deceptively.

   Faire le baratin / Servir d'appât

   • He was paid to shill for the new energy drink at the event.
   • The company hired actors to shill their products in online forums.
   • She was accused of shilling for the political candidate on social media.