watchword

• Существительное, обозначающее слово или фразу, которые воплощают руководящий принцип, объединяющий лозунг или секретный пароль, известный только избранной группе.

A noun referring to a word or phrase that encapsulates a guiding principle, rallying slogan, or a secret password known only to a select group.

1. Slogan or rallying cryB2formal

   A word or phrase that expresses a guiding principle or goal, used to inspire or unite people.

   Лозунг или призыв

   • 'Freedom' was the watchword of the protest movement.
   • The company's watchword is 'innovation and quality'.
   • During the campaign, 'change' became their watchword.

   Синонимыbattle crybywordcatchwordcrymantramaximmottorallying cryshibbolethslogan

2. Secret passwordB2formal

   A secret word or phrase known only to a specific group, used for identification or access.

   Пароль

   • The guard asked for the watchword before allowing entry.
   • Only members who knew the watchword could attend the meeting.
   • The spies exchanged the watchword in a coded message.

   Синонимыcountersignparolepasswordshibbolethsigntoken