good will

• Freundliche, hilfsbereite oder kooperative Haltung gegenüber anderen; im wirtschaftlichen Sinne auch der immaterielle Wert eines Unternehmens, der über die materiellen Vermögenswerte hinausgeht, etwa Ruf und Kundentreue.

A friendly, helpful, or cooperative feeling toward others; also refers to the intangible value of a business beyond its physical assets, such as reputation and customer loyalty.

1. Friendly or helpful attitudeB1formal

   A kind, friendly, or cooperative feeling toward others.

   Wohlwollen

   • The charity event was organized with a spirit of good will.
   • She offered her help out of pure good will.
   • Good will between neighbors makes a community stronger.

2. Business assetB2formal

   The value of a business's reputation, customer relationships, and brand recognition, often considered an intangible asset.

   Geschäfts- oder Firmenwert

   • The company's good will was valued at over a million dollars.
   • When they sold the business, the good will was included in the price.
   • Building good will with clients takes years of trust and quality service.