identity crisis

• Phase der Unsicherheit und Verwirrung, in der eine Person ihr Selbstbild, ihre Werte, Ziele oder Rolle im Leben infrage stellt, oft ausgelöst durch tiefgreifende Lebensübergänge.

A period of uncertainty and confusion in which a person questions their sense of self, values, purpose, or role in life, often occurring during major life transitions.

1. Personal confusionB2formal

   A period of uncertainty and confusion in which a person's sense of identity becomes insecure, typically due to a change in their expected aims or role in society.

   Identitätskrise

   • Many teenagers go through an identity crisis as they try to figure out who they are.
   • After losing his job, he experienced a serious identity crisis.
   • Moving to a new country can trigger an identity crisis for some people.

2. Corporate or brand confusionC1formal

   A situation where a company or organization is unclear about its core values, mission, or market position.

   Unternehmens- oder Markenverwirrung

   • The company is suffering from an identity crisis after the merger.
   • The brand's identity crisis led to a decline in customer loyalty.
   • A clear mission statement can help resolve a corporate identity crisis.