sound bite

• Kurzer, prägnanter und einprägsamer Ausspruch oder Satz, der aus einer längeren Rede oder einem Interview herausgeschnitten und meist in Nachrichtensendungen oder politischen Kampagnen verwendet wird, um Aufmerksamkeit zu erregen.

A short, catchy, and memorable phrase or statement taken from a longer speech or interview, typically used in news broadcasts or political campaigns to capture attention.

1. Short memorable quoteB2formal

   A brief, catchy statement or excerpt from a speech or interview, often used in news broadcasts.

   Kurzes, einprägsames Zitat

   • The politician's sound bite was played repeatedly on the evening news.
   • The reporter captured a powerful sound bite from the interview.
   • Good sound bites are essential for effective media coverage.

2. Media strategyB2informal

   A short, impactful phrase designed to be easily remembered and repeated by the media.

   Medienstrategie

   • The campaign team crafted a perfect sound bite for the candidate.
   • His speech was full of clever sound bites that went viral.
   • She delivered a sound bite that summed up the entire debate.