ethos

• Существительное, обозначающее отличительный характер, дух или руководящие убеждения культуры, сообщества, эпохи или учреждения.

A noun referring to the distinctive character, spirit, or guiding beliefs of a culture, community, era, or institution.

uncountable

1. Distinctive spirit of a culture or eraC1formal

   The fundamental character, spirit, or guiding beliefs that define a society, culture, or historical period.

   Дух эпохи

   • The ethos of the Renaissance celebrated human creativity and individualism.
   • The company's corporate ethos emphasizes sustainability and social responsibility.
   • Ancient Greek democracy was built on the ethos of civic participation.
   • A national ethos often shapes the political direction of a country.

   Synonymsatmospherecharactercultureideologymindsetphilosophyspirit

2. Rhetorical appeal to credibilityC1formal

   The credibility, character, or authority of a speaker or writer that persuades an audience to trust their argument.

   Этос

   • A lawyer's ethos is crucial for convincing the jury of her argument.
   • The professor established ethos by referencing her decades of research.
   • Politicians often rely on ethos to build trust with voters.

   Synonymsauthoritycharactercredibilitytrustworthiness