ethos

• Nom désignant le caractère distinctif, l'esprit ou les convictions directrices d'une culture, d'une communauté, d'une époque ou d'une institution.

A noun referring to the distinctive character, spirit, or guiding beliefs of a culture, community, era, or institution.

indénombrable

1. Distinctive spirit of a culture or eraC1formal

   The fundamental character, spirit, or guiding beliefs that define a society, culture, or historical period.

   esprit d'une culture ou d'une époque

   • The ethos of the Renaissance celebrated human creativity and individualism.
   • The company's corporate ethos emphasizes sustainability and social responsibility.
   • Ancient Greek democracy was built on the ethos of civic participation.
   • A national ethos often shapes the political direction of a country.

   Synonymesatmospherecharactercultureideologymindsetphilosophyspirit

2. Rhetorical appeal to credibilityC1formal

   The credibility, character, or authority of a speaker or writer that persuades an audience to trust their argument.

   Appel rhétorique à la crédibilité

   • A lawyer's ethos is crucial for convincing the jury of her argument.
   • The professor established ethos by referencing her decades of research.
   • Politicians often rely on ethos to build trust with voters.

   Synonymesauthoritycharactercredibilitytrustworthiness