loyalty

• Существительное, обозначающее качество быть верным, преданным или стойким в своих обязательствах, привязанностях или отношениях.

A noun referring to the quality of being faithful, devoted, or steadfast in one's commitments, allegiances, or relationships.

uncountable

1. Faithfulness to a person or causeB1formal

   The quality of being faithful and devoted to someone or something.

   Верность

   • Her loyalty to her friends is unwavering.
   • The soldiers showed great loyalty to their country.
   • Loyalty is an important value in any relationship.

   Synonymsallegianceattachmentcommitmentconstancydedicationdevotionfaithfulnessfealtyfidelitysteadfastness

   Antonymsbetrayaldisloyaltyfaithlessnessinfidelityperfidytreacherytreasonunfaithfulness

2. Brand or customer loyaltyB2formalbusiness

   The tendency of customers to continue buying the same brand or product.

   Лояльность

   • The company rewards customer loyalty with discounts.
   • Brand loyalty is hard to build but easy to lose.
   • They conducted a survey to measure customer loyalty.

   Synonymsadherenceallegianceattachmentcommitmentcustomdevotionfidelitypatronage