patronage

• Существительное, обозначающее поддержку, поощрение или финансовую помощь, оказываемую покровителем, или совокупность клиентов предприятия. Также может обозначать снисходительное отношение или практику предоставления услуг или назначений в обмен на политическую поддержку.

A noun referring to the support, encouragement, or financial backing given by a patron, or the collective group of customers of a business. It can also denote a condescending attitude or the practice of granting favors or appointments in return for political support.

uncountable

1. Support or sponsorshipB2formal

   The act of providing financial or other support to a person, organization, or cause.

   Покровительство

   • The artist relied on the patronage of wealthy nobles.
   • Corporate patronage helped fund the new museum wing.
   • Her patronage of local charities is well known.

   Synonymsaegisfinancingfundingguardianshipprotectionsponsorshipsupport

2. Customers collectivelyB2formal

   The group of customers who regularly visit a business or use its services.

   Клиентура

   • The restaurant enjoys a loyal patronage from the neighborhood.
   • The store's patronage has increased since the renovation.
   • They rely on the patronage of local residents.

   Synonymsclientelecustomfollowingpublictrade

3. Condescending behaviorC1formal

   A manner of treating someone as if they are less intelligent or important, often with a show of kindness.

   Покровительственное отношение

   • His tone was full of patronage, which annoyed everyone.
   • She disliked the patronage in his compliments.
   • The manager's patronage made the staff feel undervalued.

   Synonymscondescendingnesscondescensiondisdainhaughtinesssnobberysuperciliousness

   Antonymsadmirationdeferenceesteemhonorregardrespect

4. Political favoritismC1formalpolitical

   The practice of granting favors, contracts, or appointments in exchange for political support.

   Политический фаворитизм

   • The senator was accused of using patronage to reward allies.
   • Patronage appointments are common in some political systems.
   • The scandal involved illegal patronage in government contracts.

   Synonymscronyismfavoritismpork barrelspoils system

5. Business from customersB2formal

   The commercial support given to a business by its customers through purchases.

   Покровительство

   • We appreciate your continued patronage of our store.
   • The cafe relies on the patronage of office workers.
   • Thank you for your patronage over the years.

   Synonymsbusinessclientelecustomsupporttrade

• Глагол, означающий оказывать финансовую или иную поддержку человеку, организации или делу, или быть постоянным клиентом предприятия.

A verb meaning to give financial or other support to a person, organization, or cause, or to be a regular customer of a business.

1. Support as a patronC1formal

   To provide financial or other support to a person, organization, or cause, especially in the arts.

   Поддерживать в качестве покровителя

   • The wealthy family patronaged the local opera house for decades.
   • She patronaged several young artists by buying their work.
   • The corporation patronaged the museum's new exhibition.

   Synonymsbackchampionendorsefinancefundpromotesponsorsubsidizesupportunderwrite

2. Be a regular customerB2formal

   To regularly use the services or buy the products of a particular business.

   Быть постоянным клиентом

   • I have patronaged that coffee shop for over five years.
   • They patronaged the same bookstore every Saturday.
   • Local residents are encouraged to patronage small businesses.

   Synonymsfrequentshop atsupportusevisit

   Antonymsavoidboycottshun