sell-by date

• Дата, указанная на скоропортящемся продукте, обозначающая последний день, когда его следует продавать; часто используется метафорически для обозначения чего-то или кого-то, кто больше не является полезным, эффективным или актуальным.

The date marked on a perishable product indicating the last day it should be sold, often used metaphorically to refer to something or someone that is no longer useful, effective, or relevant.

1. Expiration date for foodB1formal

   The date printed on a food product indicating the last day it should be sold or consumed for optimal quality.

   Срок годности

   • Always check the sell-by date before buying milk.
   • The yogurt is still good even after its sell-by date.
   • Supermarkets often discount items close to their sell-by date.

2. Figurative: end of usefulnessB2informal

   A point in time when something or someone is no longer effective, popular, or useful.

   Срок годности (перен.)

   • That old computer has passed its sell-by date.
   • His political ideas are well past their sell-by date.
   • The company's outdated business model has reached its sell-by date.