now now

• Expresión informal que se usa para calmar suavemente, tranquilizar o reprender con ligereza, a menudo de manera juguetona o alentadora. También puede expresar impaciencia o una petición para que se detenga cierto comportamiento.

An informal expression used to gently calm, soothe, or mildly scold someone, often in a playful or reassuring manner. It can also be used to express impatience or to urge someone to stop a certain behavior.

1. Consolation or reassuranceB1informal

   Used to comfort or calm someone who is upset, worried, or crying.

   Ya, ya

   • Now now, don't cry. Everything will be alright.
   • Now now, there's no need to get upset about it.
   • Now now, calm down and tell me what happened.

2. Gentle reproach or warningB1informal

   Used to express mild disapproval or to tell someone to stop behaving badly.

   Ahora, ahora / Vamos, vamos

   • Now now, that's not a nice thing to say.
   • Now now, stop fighting, you two.
   • Now now, you know you shouldn't be doing that.