bricks and mortar

• Expression utilisée pour désigner des bâtiments physiques ou des magasins traditionnels, par opposition aux entreprises en ligne ou virtuelles. Elle souligne la présence matérielle et physique d'un lieu d'activité.

A phrase used to refer to physical buildings or physical stores, as opposed to online or virtual businesses. It emphasizes the tangible, physical presence of a business location.

1. Physical retail presenceB2formal

   Refers to a physical building or store, as opposed to an online or virtual business.

   présence physique en magasin

   • The company decided to invest in bricks and mortar stores despite the rise of e-commerce.
   • Many traditional bricks and mortar retailers are struggling to compete with online giants.
   • They opened a new bricks and mortar location in the city center.

2. Tangible assetsC1formal

   Used to describe physical property or assets, especially real estate.

   biens immobiliers

   • The investor prefers bricks and mortar over stocks and bonds.
   • Their wealth is tied up in bricks and mortar.
   • He believes that bricks and mortar are a safe long-term investment.