carpet bombing

• Tactique militaire consistant à bombarder de manière indiscriminée une vaste zone avec un grand nombre de bombes afin de tout détruire sur son passage. Dans l’usage moderne, le terme peut aussi désigner métaphoriquement le fait de submerger quelque chose par une grande quantité d’éléments, comme de la publicité ou de l’information.

A military tactic involving the indiscriminate bombing of a large area with many bombs to destroy everything within it. In modern usage, it can also refer metaphorically to overwhelming something with a large quantity of something, such as advertisements or information.

1. Military tacticC1formal

   A large-scale bombing technique where a large number of bombs are dropped over a wide area to destroy everything.

   tapissage de tapis de bombes

   • The city was devastated by carpet bombing during the war.
   • Carpet bombing was used to destroy enemy infrastructure.
   • Historians debate the effectiveness of carpet bombing in World War II.

2. Aggressive marketingC1informal

   A marketing strategy where a company saturates a market with advertisements or products to dominate it.

   bombardement marketing

   • The company used carpet bombing advertising to launch their new product.
   • Their carpet bombing approach saturated every social media platform.
   • Carpet bombing in marketing can be effective but expensive.