catchword

• Nom désignant un mot ou une phrase souvent utilisé comme slogan ou devise associé à un groupe ou un mouvement, ou un mot imprimé en tête d'une page d'un ouvrage de référence pour indiquer le premier mot de la page suivante.

A noun referring to a popular or frequently used phrase associated with a particular group or movement, or a guide word printed at the top of a reference page.

1. Popular phrase or sloganB2formalpolitical

   A word or phrase that is frequently used by a particular group, political party, or movement to express a key idea or rally support.

   Slogan

   • The politician's catchword 'change' resonated with many voters.
   • The company's catchword for the year was 'innovation'.
   • The catchword of the environmental group was 'sustainability'.

   Synonymesbuzzwordbywordmantramottorallying cryshibbolethsloganwatchword

2. Guide word in reference booksC1formal

   A word printed at the top of a page in a dictionary, encyclopedia, or similar reference work to indicate the first or last entry on that page.

   mot de tête de page

   • The catchword at the top of the page helped me find the word 'cat' quickly.
   • In the dictionary, the left page catchword is 'apple' and the right page catchword is 'apricot'.
   • The catchword system makes navigating a printed dictionary much easier.

   Synonymesguide word