goodwill

• Nom désignant une attitude amicale, utile ou coopérative envers autrui, ainsi que la réputation établie et la fidélité de la clientèle d'une entreprise.

A noun referring to a friendly, helpful, or cooperative attitude or feeling towards others, or the established reputation and customer loyalty of a business.

indénombrable

1. Friendly or helpful attitudeB2formal

   A kind, friendly, or helpful feeling toward other people.

   bienveillance

   • The charity event was filled with goodwill and generosity.
   • She extended a hand of goodwill to her new neighbors.
   • The agreement was signed in a spirit of mutual goodwill.

   Synonymesamicabilitybenevolencecordialityfriendlinessgraciousnesskindnesswarmth

   Antonymesanimosityenmityhostilityill willmalevolence

2. Intangible business assetC1formalbusiness

   The reputation, brand value, and customer loyalty of a business, often considered in its sale price.

   Achalandage / survaleur

   • The company's goodwill was valued at over $2 million.
   • When buying a business, you often pay for its goodwill.
   • Goodwill can be a significant part of a company's total worth.

   Synonymescachetprestigereputationstanding