goodwill

• Substantivo que designa uma atitude amigável, útil ou cooperativa em relação aos outros, bem como a boa reputação e a fidelidade dos clientes de uma empresa.

A noun referring to a friendly, helpful, or cooperative attitude or feeling towards others, or the established reputation and customer loyalty of a business.

incontável

1. Friendly or helpful attitudeB2formal

   A kind, friendly, or helpful feeling toward other people.

   Boa vontade

   • The charity event was filled with goodwill and generosity.
   • She extended a hand of goodwill to her new neighbors.
   • The agreement was signed in a spirit of mutual goodwill.

   Sinônimosamicabilitybenevolencecordialityfriendlinessgraciousnesskindnesswarmth

   Antônimosanimosityenmityhostilityill willmalevolence

2. Intangible business assetC1formalbusiness

   The reputation, brand value, and customer loyalty of a business, often considered in its sale price.

   Ágio

   • The company's goodwill was valued at over $2 million.
   • When buying a business, you often pay for its goodwill.
   • Goodwill can be a significant part of a company's total worth.

   Sinônimoscachetprestigereputationstanding