product introduction

• Action ou processus de lancement d'un nouveau produit sur le marché, incluant les stratégies de marketing, de publicité et de distribution. Peut aussi désigner la présentation formelle d'un produit à un public, par exemple lors d'un événement.

The process or act of launching a new product into the market, including marketing, promotion, and distribution strategies.

1. Launch of a new productB2formal

   The process of bringing a new product to the market for the first time.

   lancement d'un produit

   • The company is planning a major product introduction next quarter.
   • A successful product introduction requires careful market research.
   • The product introduction was accompanied by a large advertising campaign.

2. Presentation of a productB2formal

   The act of presenting or demonstrating a product to potential customers or stakeholders.

   présentation de produit

   • The sales team prepared a detailed product introduction for the client.
   • The product introduction included a live demonstration of its features.
   • During the product introduction, the manager highlighted the key benefits.