puffery

• Nom désignant un éloge exagéré ou flatteur, utilisé notamment à des fins publicitaires ou promotionnelles.

A noun referring to exaggerated or flattering praise, especially when used for promotional or advertising purposes.

indénombrable

1. C1formal

   Excessive or exaggerated praise, especially used in advertising or promotion to make something seem better than it is.

   Éloge exagéré (surtout publicitaire)

   • The advertisement was full of puffery, claiming the product would solve all problems.
   • His speech was dismissed as mere puffery by the critics.
   • The company's claims were considered puffery rather than factual statements.

   Synonymesballyhooblurbbuild upexaggerationhypeoverpraiseplug