hype

• Engouement ou excitation intense et souvent artificiellement créé autour d'une personne, d'un produit ou d'un événement, souvent alimenté par une promotion médiatique ou publicitaire exagérée.

A noun referring to extravagant or sensational promotion, often exaggerated or misleading, used to generate excitement or interest.

indénombrable

1. Exaggerated promotionB1informal

   Blatant or sensational publicity or advertising designed to generate excitement.

   Battage publicitaire

   • The movie received a lot of hype before its release.
   • All that hype about the product was just marketing.
   • The company's hype for the new gadget was overwhelming.

   Synonymesadvertisingballyhoobuilduphooplapromotionpublicitypufferyrazzmatazz

   Antonymesrestraintunderstatement

2. Excessive excitementB2informal

   Intense or exaggerated enthusiasm about something.

   hype

   • There's too much hype surrounding this celebrity.
   • Don't believe the hype – it's not as good as they say.
   • The hype around the event made it feel overrated.

   Synonymesballyhoocommotionfrenzyhooplahullabaloo

   Antonymesapathycalmindifference

• Verbe utilisé pour décrire l'action de promouvoir ou de faire la publicité de quelque chose de manière exagérée ou intense, souvent pour créer de l'excitation ou de l'intérêt.

A verb used to describe the act of promoting or publicizing something in an exaggerated or intensive way, often to generate excitement or interest.

1. Exaggerated promotionB2informal

   To promote or publicize something in an exaggerated or misleading way to generate excitement.

   Battre le tambour

   • The company hyped the new product as a revolutionary breakthrough.
   • Critics accused the studio of hyping the movie beyond its actual quality.
   • They hyped the event so much that the reality was disappointing.

   Synonymesadvertiseballyhooboostbuild upplugpromotepufftout

   Antonymesde-emphasizedownplayunderstate

Variantes phrasalhype up