Vocab Bloom Hub

soft sell

/ˈsɒft sɛl/

Traduction: Approche marketing ou commerciale qui privilégie la persuasion subtile, les offres douces et l'attrait émotionnel plutôt que la pression agressive ou les tactiques de vente directes et insistantes.

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phrase

/ˈsɒft sɛl/C1formalbusiness
  • frApproche marketing ou commerciale qui privilégie la persuasion subtile, les offres douces et l'attrait émotionnel plutôt que la pression agressive ou les tactiques de vente directes et insistantes.

A marketing or sales approach that uses subtle persuasion, gentle suggestions, and emotional appeal rather than aggressive pressure or direct hard-selling tactics.

  1. Gentle persuasionB2formal

    A sales technique that uses subtle persuasion and a friendly approach rather than aggressive pressure.

    frvente douce

    • The company prefers a soft sell approach to build long-term customer relationships.
    • Instead of a hard pitch, they used a soft sell to convince the client.
    • Soft sell techniques often involve storytelling and building trust.