tag line

• Phrase mémorable ou slogan utilisé dans la publicité, le marketing ou le divertissement pour résumer le message clé ou le thème d'un produit, d'une campagne ou d'une histoire.

A memorable phrase or slogan used in advertising, marketing, or entertainment to summarize the key message or theme of a product, campaign, or story.

1. B2formal

   A short, memorable phrase used in advertising or branding to capture the essence of a product or company.

   Slogan publicitaire

   • The company's tag line is 'Just Do It'.
   • A good tag line can make a brand unforgettable.
   • They changed their tag line to appeal to a younger audience.

2. Punchline or closing remarkB2informal

   A final line or punchline of a joke or speech that delivers the main point or humor.

   Chute ou pointe finale

   • The comedian delivered a perfect tag line that had everyone laughing.
   • His speech ended with a powerful tag line that resonated with the audience.
   • The tag line of the movie was both witty and thought-provoking.