underprice

• Verbe utilisé pour désigner l'action de fixer un prix inférieur au prix standard, juste ou du marché, souvent afin d'obtenir un avantage concurrentiel.

A verb used to indicate the act of setting a price lower than the standard, fair, or market value, often to gain a competitive advantage.

1. Sell at artificially low pricesB2formal

   To set a price for a product or service that is lower than its market value or cost, often to gain a competitive advantage.

   Vendre à des prix artificiellement bas

   • The company decided to underprice its new product to attract customers.
   • Some businesses underprice their services to drive competitors out of the market.
   • Underpricing can lead to short-term gains but long-term losses.

   Synonymesdumpundercutundersell

   Antonymesoverprice