Vocab Bloom Hub

consumer research

/kənˈsjuːmə rɪˈsɜːtʃ/

Tradução: Estudo sistemático do comportamento dos consumidores, de suas preferências e padrões de compra, geralmente realizado por empresas ou profissionais de marketing para embasar o desenvolvimento de produtos, estratégias de marketing e decisões de negócios.

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phrase

/kənˈsjuːmə rɪˈsɜːtʃ/B2formalbusiness
  • ptEstudo sistemático do comportamento dos consumidores, de suas preferências e padrões de compra, geralmente realizado por empresas ou profissionais de marketing para embasar o desenvolvimento de produtos, estratégias de marketing e decisões de negócios.

The systematic study of consumer behavior, preferences, and purchasing patterns, typically conducted by businesses or market researchers to inform product development, marketing strategies, and business decisions.

  1. Market analysisB2formal

    The systematic study of consumer behavior, preferences, and needs to inform business decisions.

    ptPesquisa de consumidor

    • The company conducted consumer research to understand why sales were declining.
    • Consumer research revealed that customers prefer eco-friendly packaging.
    • They used consumer research to develop a new marketing strategy.
  2. Product developmentB2formal

    The process of gathering feedback from potential users to improve or create products.

    ptDesenvolvimento de produto

    • Consumer research helped the team design a more user-friendly app.
    • Before launching the new snack, they did extensive consumer research on taste preferences.
    • The results of the consumer research led to a complete redesign of the product.