product development

• 设计、创造并将新产品推向市场或改进现有产品的过程，包括研究、规划和测试。

The process of designing, creating, and bringing a new product to market, or improving an existing one, involving research, planning, and testing.

1. Process of creating a new productB2formal

   The complete process of bringing a new product to market, from idea generation through design, testing, and launch.

   产品开发

   • The company invested heavily in product development for the new smartphone.
   • Product development involves market research, prototyping, and user testing.
   • She leads the product development team at the tech startup.

2. Improvement of existing productsB2formal

   The ongoing process of enhancing or updating an existing product to meet changing customer needs or market trends.

   产品改进

   • Product development for the software includes regular updates and bug fixes.
   • The team focused on product development to add new features to the app.
   • Customer feedback drives product development for the car manufacturer.