public relations

• ممارسة مهنية لإدارة ونشر المعلومات بين منظمة أو فرد والجمهور بهدف تشكيل الإدراك العام والحفاظ على صورة إيجابية. تشمل أيضًا الأنشطة والجهود المبذولة لبناء علاقات متبادلة ومفهومة بين المؤسسة وجمهورها.

The professional practice of managing and disseminating information between an organization or individual and the public to shape public perception and maintain a favorable image.

1. Professional communicationB2formal

   The practice of managing and disseminating information between an organization and the public to build a positive image.

   العلاقات العامة

   • The company hired a new public relations manager to improve its image.
   • Good public relations can help a brand recover from a crisis.
   • She studied public relations at university before joining the firm.

2. Image managementB2formal

   The strategic process of building and maintaining a favorable public perception of a person, company, or organization.

   إدارة الصورة الذهنية

   • The celebrity's public relations team handled the scandal carefully.
   • Effective public relations involves honest and transparent communication.
   • They launched a public relations campaign to promote the new product.