public relations

• Professionelle Praxis der Steuerung und Verbreitung von Informationen zwischen einer Organisation oder Einzelperson und der Öffentlichkeit, um die öffentliche Wahrnehmung zu gestalten und ein positives Image zu pflegen.

The professional practice of managing and disseminating information between an organization or individual and the public to shape public perception and maintain a favorable image.

1. Professional communicationB2formal

   The practice of managing and disseminating information between an organization and the public to build a positive image.

   Öffentlichkeitsarbeit

   • The company hired a new public relations manager to improve its image.
   • Good public relations can help a brand recover from a crisis.
   • She studied public relations at university before joining the firm.

2. Image managementB2formal

   The strategic process of building and maintaining a favorable public perception of a person, company, or organization.

   Imagepflege

   • The celebrity's public relations team handled the scandal carefully.
   • Effective public relations involves honest and transparent communication.
   • They launched a public relations campaign to promote the new product.