public relations

• Профессиональная практика управления и распространения информации между организацией или частным лицом и общественностью с целью формирования общественного восприятия и поддержания благоприятного имиджа.

The professional practice of managing and disseminating information between an organization or individual and the public to shape public perception and maintain a favorable image.

1. Professional communicationB2formal

   The practice of managing and disseminating information between an organization and the public to build a positive image.

   Связи с общественностью

   • The company hired a new public relations manager to improve its image.
   • Good public relations can help a brand recover from a crisis.
   • She studied public relations at university before joining the firm.

2. Image managementB2formal

   The strategic process of building and maintaining a favorable public perception of a person, company, or organization.

   Управление имиджем

   • The celebrity's public relations team handled the scandal carefully.
   • Effective public relations involves honest and transparent communication.
   • They launched a public relations campaign to promote the new product.