fire sale

• Verkauf von Waren zu extrem niedrigen Preisen, meist weil der Verkäufer dringend Geld braucht oder sein Geschäft aufgibt. Der Begriff stammt ursprünglich von durch Feuer beschädigten Waren, die billig verkauft wurden, wird heute aber allgemeiner für jeden Not- oder Liquidationsverkauf verwendet.

A sale of goods at extremely low prices, typically because the seller is in urgent need of cash or is going out of business. The term originally referred to goods damaged by fire being sold off cheaply, but now is used more broadly for any distressed or clearance sale.

1. Discounted sale of damaged goodsB2formal

   A sale of goods that have been damaged or are at risk of being damaged, typically due to a fire, offered at very low prices.

   Ausverkauf von beschädigter Ware

   • The store held a fire sale after the small kitchen fire.
   • They bought a sofa at a fire sale for half the original price.
   • The fire sale attracted many bargain hunters.

2. Urgent sale at low pricesB2informal

   A sale of assets or goods at extremely low prices, often because the seller is in urgent need of cash or to avoid bankruptcy.

   Notverkauf zu Schleuderpreisen

   • The company had a fire sale of its inventory to pay off debts.
   • Investors bought shares at a fire sale during the market crash.
   • The startup's assets were sold in a fire sale to a competitor.