fire sale

• Распродажа товаров по чрезвычайно низким ценам, обычно из-за острой необходимости продавца в деньгах или закрытия бизнеса. Термин изначально относился к товарам, повреждённым огнём и продаваемым дёшево, но теперь используется шире для любой вынужденной или ликвидационной распродажи.

A sale of goods at extremely low prices, typically because the seller is in urgent need of cash or is going out of business. The term originally referred to goods damaged by fire being sold off cheaply, but now is used more broadly for any distressed or clearance sale.

1. Discounted sale of damaged goodsB2formal

   A sale of goods that have been damaged or are at risk of being damaged, typically due to a fire, offered at very low prices.

   Распродажа повреждённого товара

   • The store held a fire sale after the small kitchen fire.
   • They bought a sofa at a fire sale for half the original price.
   • The fire sale attracted many bargain hunters.

2. Urgent sale at low pricesB2informal

   A sale of assets or goods at extremely low prices, often because the seller is in urgent need of cash or to avoid bankruptcy.

   Распродажа по бросовым ценам

   • The company had a fire sale of its inventory to pay off debts.
   • Investors bought shares at a fire sale during the market crash.
   • The startup's assets were sold in a fire sale to a competitor.