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market penetration

/ˈmɑːrkɪt ˌpenɪˈtreɪʃən/

Traducción: Término de negocios que designa la estrategia de aumentar la participación de un producto o servicio en un mercado existente, a menudo mediante precios agresivos, publicidad o esfuerzos de venta.

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/ˈmɑːrkɪt ˌpenɪˈtreɪʃən/C1formalbusiness
  • esTérmino de negocios que designa la estrategia de aumentar la participación de un producto o servicio en un mercado existente, a menudo mediante precios agresivos, publicidad o esfuerzos de venta.

A business term referring to the strategy of increasing a product's or service's market share within an existing market, often through aggressive pricing, advertising, or sales efforts.

  1. Market share growthC1formal

    The degree to which a product or service is known and used by customers in a particular market, often measured as a percentage of the total potential market.

    espenetración de mercado

    • The company's aggressive marketing strategy led to a 15% increase in market penetration.
    • High market penetration indicates strong brand recognition and customer loyalty.
    • They are focusing on market penetration in emerging economies.