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market penetration

/ˈmɑːrkɪt ˌpenɪˈtreɪʃən/

Traduction: Terme commercial désignant la stratégie visant à augmenter la part d'un produit ou d'un service sur un marché existant, souvent par le biais de prix agressifs, de publicité ou d'efforts de vente.

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/ˈmɑːrkɪt ˌpenɪˈtreɪʃən/C1formalbusiness
  • frTerme commercial désignant la stratégie visant à augmenter la part d'un produit ou d'un service sur un marché existant, souvent par le biais de prix agressifs, de publicité ou d'efforts de vente.

A business term referring to the strategy of increasing a product's or service's market share within an existing market, often through aggressive pricing, advertising, or sales efforts.

  1. Market share growthC1formal

    The degree to which a product or service is known and used by customers in a particular market, often measured as a percentage of the total potential market.

    frpénétration du marché

    • The company's aggressive marketing strategy led to a 15% increase in market penetration.
    • High market penetration indicates strong brand recognition and customer loyalty.
    • They are focusing on market penetration in emerging economies.