window dressing

• Arreglo decorativo de un escaparate, o, más comúnmente en sentido figurado, acciones o medidas destinadas a crear una impresión favorable pero que suelen ser superficiales o engañosas.

The act of arranging a shop window display attractively, or more commonly used figuratively to describe actions or measures that are intended to create a favorable impression but are often superficial or misleading.

1. Store displayB1formal

   The arrangement of goods in a shop window to attract customers.

   escaparate

   • The store's window dressing for Christmas was spectacular.
   • She works as a professional window dresser for luxury brands.
   • The window dressing featured the new spring collection.

2. Deceptive appearanceB2informal

   The act of making something look better or more impressive than it really is, often to hide flaws.

   maquillaje de escaparate

   • The company's report was just window dressing to hide their losses.
   • His apology was mere window dressing; he didn't mean it.
   • The government's reforms are mostly window dressing for the public.