window dressing

• Arte de decorar vitrines de lojas de forma atraente; em sentido figurado, medida ou ação que visa apenas criar uma boa impressão, mas é superficial ou enganosa.

The act of arranging a shop window display attractively, or more commonly used figuratively to describe actions or measures that are intended to create a favorable impression but are often superficial or misleading.

1. Store displayB1formal

   The arrangement of goods in a shop window to attract customers.

   Vitrine

   • The store's window dressing for Christmas was spectacular.
   • She works as a professional window dresser for luxury brands.
   • The window dressing featured the new spring collection.

2. Deceptive appearanceB2informal

   The act of making something look better or more impressive than it really is, often to hide flaws.

   Fachada

   • The company's report was just window dressing to hide their losses.
   • His apology was mere window dressing; he didn't mean it.
   • The government's reforms are mostly window dressing for the public.