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hard sell

/ˈhɑːrd sɛl/

Traduction: Technique de vente agressive, directe et insistante qui exerce une pression sur l'acheteur pour conclure une vente immédiate, parfois perçue comme intrusive.

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phrase

/ˈhɑːrd sɛl/C1formalbusiness
  • frTechnique de vente agressive, directe et insistante qui exerce une pression sur l'acheteur pour conclure une vente immédiate, parfois perçue comme intrusive.

A sales technique that is aggressive, direct, and persistent, often putting pressure on the customer to make an immediate purchase.

  1. Aggressive sales techniqueB2informal

    A method of selling that uses high-pressure tactics to persuade a customer to buy a product or service.

    frvente agressive

    • The car salesman gave us a hard sell, refusing to let us leave without signing a contract.
    • I don't like the hard sell approach; it makes me feel uncomfortable.
    • The company's hard sell strategy resulted in many complaints from customers.
  2. Difficult to promoteB2informal

    A product, idea, or concept that is challenging to convince people to accept or buy.

    frvente difficile

    • This new software is a hard sell because it's very expensive.
    • Convincing the board to invest in renewable energy was a hard sell.
    • The concept of a four-day work week is a hard sell for many traditional managers.