hard sell

• Técnica de vendas agressiva, direta e insistente, que geralmente pressiona o comprador a fazer uma compra imediata.

A sales technique that is aggressive, direct, and persistent, often putting pressure on the customer to make an immediate purchase.

1. Aggressive sales techniqueB2informal

   A method of selling that uses high-pressure tactics to persuade a customer to buy a product or service.

   Técnica de venda agressiva

   • The car salesman gave us a hard sell, refusing to let us leave without signing a contract.
   • I don't like the hard sell approach; it makes me feel uncomfortable.
   • The company's hard sell strategy resulted in many complaints from customers.

2. Difficult to promoteB2informal

   A product, idea, or concept that is challenging to convince people to accept or buy.

   Difícil de vender

   • This new software is a hard sell because it's very expensive.
   • Convincing the board to invest in renewable energy was a hard sell.
   • The concept of a four-day work week is a hard sell for many traditional managers.