underquote

• Verbe utilisé pour désigner l'action de proposer un prix inférieur à celui d'un concurrent, ou de fixer un prix en dessous du montant standard ou attendu.

A verb used to indicate the act of offering a price lower than a competitor or quoting a price below a standard or expected amount.

1. Offer at a lower priceC1formal

   To offer goods or services for sale at a price that is below the current market price.

   Offrir à un prix inférieur

   • The company decided to underquote its competitors to gain market share.
   • He underquoted the standard rate to secure the contract.
   • Underquoting can sometimes lead to a price war in the industry.

   Synonymesunderbidundercutunderpriceundersell

2. Quote a lower price than another sellerC1formal

   To state a price that is lower than the price quoted by another seller for the same item or service.

   sous-coter

   • The supplier underquoted their rival by 10 percent.
   • She underquoted the other bidders and won the auction.
   • The contractor was accused of underquoting to win the tender.

   Synonymesbeatunderbidundercutundersell