brand

• Nom désignant un nom, un terme, un design, un symbole ou tout autre signe distinctif qui identifie un produit ou un service d'un vendeur et le différencie de ceux des autres vendeurs.

A noun referring to a name, term, design, symbol, or any other feature that identifies one seller's product or service as distinct from those of other sellers.

1. Company or product nameA2formal

   A type of product made by a particular company, often with a recognizable name or logo.

   Marque (commerciale)

   • She always buys the same brand of coffee.
   • This brand of shoes is very popular among teenagers.
   • The company is launching a new brand of smartphones.

   Synonymeslabelmakemarquetrade nametrademark

2. Distinctive identityB1formal

   A particular identity or image associated with a company, product, or person.

   Marque (identité distinctive)

   • The company has built a strong brand over the years.
   • His personal brand is based on honesty and reliability.
   • Marketing helps to establish a brand in the market.

   Synonymesidentityimagelabellogonamereputationtrademark

3. Mark of ownershipB2formal

   A mark made by burning or cutting to indicate ownership, especially on livestock.

   Marque au fer

   • The rancher put his brand on the cattle.
   • The brand on the horse showed it belonged to the Smith family.
   • Ancient farmers used brands to identify their animals.

   Synonymesearmarkmarkstamp

• Verbe utilisé pour désigner l'action de marquer au fer rouge ou d'apposer une marque distinctive sur quelque chose, ainsi que pour décrire le processus de création d'une identité distincte pour un produit, une entreprise ou une personne.

A verb used to indicate the act of marking something with a brand, or to describe the process of creating a distinct identity for a product, company, or person.

1. Mark with a hot ironB2formal

   To mark an animal, especially cattle, with a hot iron to show ownership.

   Marquer au fer rouge

   • The rancher branded the calves with the ranch's symbol.
   • They brand their sheep every spring.
   • The cowboy carefully branded the young horse.

   Synonymesburnmarksearstamp

2. Label or stigmatizeB2formal

   To describe someone or something as having a particular, often negative, characteristic.

   Marquer d'un stigmate

   • The media branded him as a troublemaker.
   • She was branded a liar after the incident.
   • The company was branded as unethical by the press.

   Synonymescategorizecharacterizedenouncelabelmarkstereotypetagtypecast

   Antonymesacclaimcommendexaltglorifyhonorlaudpraise

3. Create a brand identityB1formal

   To develop a unique name, design, or image for a product or company.

   créer une identité de marque

   • They branded the new product with a catchy logo.
   • The agency helped brand the startup for success.
   • He is an expert at branding luxury goods.

   Synonymesdifferentiatedistinguishlabelmarketpositionpromotetrademark