brand

• Substantivo que designa o nome, termo, design, símbolo ou qualquer outro elemento que distingue o produto ou serviço de um vendedor dos de outros vendedores.

A noun referring to a name, term, design, symbol, or any other feature that identifies one seller's product or service as distinct from those of other sellers.

1. Company or product nameA2formal

   A type of product made by a particular company, often with a recognizable name or logo.

   Marca

   • She always buys the same brand of coffee.
   • This brand of shoes is very popular among teenagers.
   • The company is launching a new brand of smartphones.

   Sinônimoslabelmakemarquetrade nametrademark

2. Distinctive identityB1formal

   A particular identity or image associated with a company, product, or person.

   Marca

   • The company has built a strong brand over the years.
   • His personal brand is based on honesty and reliability.
   • Marketing helps to establish a brand in the market.

   Sinônimosidentityimagelabellogonamereputationtrademark

3. Mark of ownershipB2formal

   A mark made by burning or cutting to indicate ownership, especially on livestock.

   Marca de propriedade

   • The rancher put his brand on the cattle.
   • The brand on the horse showed it belonged to the Smith family.
   • Ancient farmers used brands to identify their animals.

   Sinônimosearmarkmarkstamp

• Verbo usado para marcar algo com um ferro em brasa ou outro meio, especialmente gado, ou para criar e estabelecer uma identidade distintiva para um produto, empresa ou pessoa.

A verb used to indicate the act of marking something with a brand, or to describe the process of creating a distinct identity for a product, company, or person.

1. Mark with a hot ironB2formal

   To mark an animal, especially cattle, with a hot iron to show ownership.

   Marcar a ferro

   • The rancher branded the calves with the ranch's symbol.
   • They brand their sheep every spring.
   • The cowboy carefully branded the young horse.

   Sinônimosburnmarksearstamp

2. Label or stigmatizeB2formal

   To describe someone or something as having a particular, often negative, characteristic.

   Estigmatizar

   • The media branded him as a troublemaker.
   • She was branded a liar after the incident.
   • The company was branded as unethical by the press.

   Sinônimoscategorizecharacterizedenouncelabelmarkstereotypetagtypecast

   Antônimosacclaimcommendexaltglorifyhonorlaudpraise

3. Create a brand identityB1formal

   To develop a unique name, design, or image for a product or company.

   Criar uma marca

   • They branded the new product with a catchy logo.
   • The agency helped brand the startup for success.
   • He is an expert at branding luxury goods.

   Sinônimosdifferentiatedistinguishlabelmarketpositionpromotetrademark