brand

• Substantiv, das den Namen, das Zeichen, das Design oder ein sonstiges Merkmal bezeichnet, das Waren oder Dienstleistungen eines Anbieters von denen anderer Anbieter unterscheidet. Es kann auch das durch solche Merkmale geprägte Image oder die Identität eines Unternehmens oder Produkts meinen.

A noun referring to a name, term, design, symbol, or any other feature that identifies one seller's product or service as distinct from those of other sellers.

1. Company or product nameA2formal

   A type of product made by a particular company, often with a recognizable name or logo.

   Marke

   • She always buys the same brand of coffee.
   • This brand of shoes is very popular among teenagers.
   • The company is launching a new brand of smartphones.

   Synonymelabelmakemarquetrade nametrademark

2. Distinctive identityB1formal

   A particular identity or image associated with a company, product, or person.

   Marke

   • The company has built a strong brand over the years.
   • His personal brand is based on honesty and reliability.
   • Marketing helps to establish a brand in the market.

   Synonymeidentityimagelabellogonamereputationtrademark

3. Mark of ownershipB2formal

   A mark made by burning or cutting to indicate ownership, especially on livestock.

   Brandzeichen

   • The rancher put his brand on the cattle.
   • The brand on the horse showed it belonged to the Smith family.
   • Ancient farmers used brands to identify their animals.

   Synonymeearmarkmarkstamp

• Deutsches Verb, das das Aufbringen eines Brandzeichens oder Kennzeichens auf etwas bezeichnet, z. B. auf Vieh oder Waren. Es bedeutet auch, einem Produkt, einer Firma oder einer Person eine unverwechselbare Identität oder ein Image zu geben.

A verb used to indicate the act of marking something with a brand, or to describe the process of creating a distinct identity for a product, company, or person.

1. Mark with a hot ironB2formal

   To mark an animal, especially cattle, with a hot iron to show ownership.

   Brandmarken

   • The rancher branded the calves with the ranch's symbol.
   • They brand their sheep every spring.
   • The cowboy carefully branded the young horse.

   Synonymeburnmarksearstamp

2. Label or stigmatizeB2formal

   To describe someone or something as having a particular, often negative, characteristic.

   Brandmarken

   • The media branded him as a troublemaker.
   • She was branded a liar after the incident.
   • The company was branded as unethical by the press.

   Synonymecategorizecharacterizedenouncelabelmarkstereotypetagtypecast

   Antonymeacclaimcommendexaltglorifyhonorlaudpraise

3. Create a brand identityB1formal

   To develop a unique name, design, or image for a product or company.

   Eine Marke schaffen

   • They branded the new product with a catchy logo.
   • The agency helped brand the startup for success.
   • He is an expert at branding luxury goods.

   Synonymedifferentiatedistinguishlabelmarketpositionpromotetrademark