positioning

• Nom désignant l'action ou le processus de placer quelque chose dans un endroit ou un contexte précis, souvent utilisé en marketing, en stratégie ou pour la localisation physique.

A noun referring to the act of placing or arranging something in a specific location or context.

indénombrable

1. Placement or arrangementB2formal

   The act of placing something in a particular position or location.

   Positionnement, placement

   • The positioning of the furniture in the room was carefully planned.
   • Proper positioning of the camera is essential for a good shot.
   • The positioning of the new store will attract more customers.

   Synonymesarrangementdispositionemplacementplacement

2. Strategic market placementB2formalbusiness

   The way a product, brand, or company is perceived in the market relative to competitors.

   Positionnement stratégique sur le marché

   • The company's market positioning focuses on luxury and exclusivity.
   • Effective brand positioning helps differentiate a product from its rivals.
   • They are rethinking their positioning strategy to appeal to younger consumers.

   Synonymesimageperceptionplacementreputationstanding

3. Posture or alignmentB1formal

   The specific orientation or alignment of a body part or object.

   Positionnement

   • Correct body positioning is important for weightlifting.
   • The athlete's positioning during the race gave him an advantage.
   • The positioning of the satellite dish must be precise for a good signal.

   Synonymesalignmentattitudeorientationplacementposeposturestance

• Verbe utilisé pour désigner l'action de placer ou de situer quelque chose à un endroit ou dans une position déterminée, ou encore de se positionner soi-même ou une marque/produit de manière stratégique.

A verb used to indicate the act of placing or arranging something in a particular location or situation.

1. Place or arrangeB1formal

   To put something in a particular place or location.

   Placer

   • She positioned the vase carefully on the shelf.
   • The photographer positioned the model near the window.
   • He positioned the chairs in a circle for the meeting.

   Synonymesarrangedisposelaylocateplacepostputsetsituatestand

   Antonymesdislodgedisplaceextractremove

2. Take a strategic stanceB2formal

   To adopt a particular attitude or viewpoint in a debate or situation.

   Se positionner

   • The company positioned itself as a leader in sustainable energy.
   • He positioned himself as a moderate in the political debate.
   • She positioned her argument carefully to win the case.

   Synonymesaligninclinejockeyleanmaneuverorientposture