branding

• 指为产品、服务或公司创建独特名称、符号、设计或整体形象，以区别于竞争对手的过程或实践。

A noun referring to the process or practice of creating a unique name, symbol, design, or identity for a product, service, or company to distinguish it from competitors.

不可数

1. Marketing identityB2formalbusiness

   The process of creating a unique name, design, and image for a product or company to distinguish it from competitors.

   品牌化

   • The company invested heavily in its branding strategy.
   • Effective branding helps build customer loyalty.
   • Their new logo is part of a complete branding overhaul.

   同义词identityimage

2. Brand managementB2formalbusiness

   The practice of managing and maintaining the reputation and perception of a brand in the market.

   品牌管理

   • Branding involves more than just a logo; it's about the entire customer experience.
   • She works in branding for a major fashion label.
   • Consistent branding across all platforms is crucial for success.

• 动词，指在牲畜或物品上打上烙印或标记，也指为产品、公司或个人打造独特的品牌形象。

A verb used to indicate the act of marking something with a brand, or to describe the process of creating a distinct identity for a product, company, or person.

1. Mark with a hot ironB2formal

   To mark an animal, especially cattle, with a hot iron to show ownership.

   烙印记

   • The rancher branded the calves with the ranch's symbol.
   • They brand their sheep every spring.
   • The cowboy carefully branded the young horse.

   同义词burnmarksearstamp

2. Label or stigmatizeB2formal

   To describe someone or something as having a particular, often negative, characteristic.

   污名化

   • The media branded him as a troublemaker.
   • She was branded a liar after the incident.
   • The company was branded as unethical by the press.

   同义词categorizecharacterizedenouncelabelmarkstereotypetagtypecast

   反义词acclaimcommendexaltglorifyhonorlaudpraise

3. Create a brand identityB1formal

   To develop a unique name, design, or image for a product or company.

   打造品牌

   • They branded the new product with a catchy logo.
   • The agency helped brand the startup for success.
   • He is an expert at branding luxury goods.

   同义词differentiatedistinguishlabelmarketpositionpromotetrademark