branding

• Существительное, обозначающее процесс или практику создания уникального названия, символа, дизайна или идентичности для продукта, услуги или компании с целью выделения среди конкурентов.

A noun referring to the process or practice of creating a unique name, symbol, design, or identity for a product, service, or company to distinguish it from competitors.

uncountable

1. Marketing identityB2formalbusiness

   The process of creating a unique name, design, and image for a product or company to distinguish it from competitors.

   Брендинг

   • The company invested heavily in its branding strategy.
   • Effective branding helps build customer loyalty.
   • Their new logo is part of a complete branding overhaul.

   Synonymsidentityimage

2. Brand managementB2formalbusiness

   The practice of managing and maintaining the reputation and perception of a brand in the market.

   Брендинг

   • Branding involves more than just a logo; it's about the entire customer experience.
   • She works in branding for a major fashion label.
   • Consistent branding across all platforms is crucial for success.

• Глагол, используемый для обозначения действия по нанесению клейма на что-либо или для описания процесса создания отличительной идентичности продукта, компании или человека.

A verb used to indicate the act of marking something with a brand, or to describe the process of creating a distinct identity for a product, company, or person.

1. Mark with a hot ironB2formal

   To mark an animal, especially cattle, with a hot iron to show ownership.

   Клеймить

   • The rancher branded the calves with the ranch's symbol.
   • They brand their sheep every spring.
   • The cowboy carefully branded the young horse.

   Synonymsburnmarksearstamp

2. Label or stigmatizeB2formal

   To describe someone or something as having a particular, often negative, characteristic.

   Клеймить

   • The media branded him as a troublemaker.
   • She was branded a liar after the incident.
   • The company was branded as unethical by the press.

   Synonymscategorizecharacterizedenouncelabelmarkstereotypetagtypecast

   Antonymsacclaimcommendexaltglorifyhonorlaudpraise

3. Create a brand identityB1formal

   To develop a unique name, design, or image for a product or company.

   Создать бренд

   • They branded the new product with a catchy logo.
   • The agency helped brand the startup for success.
   • He is an expert at branding luxury goods.

   Synonymsdifferentiatedistinguishlabelmarketpositionpromotetrademark