branding

• Nom désignant le processus ou la pratique consistant à créer un nom, un symbole, un design ou une identité uniques pour un produit, un service ou une entreprise afin de se démarquer des concurrents.

A noun referring to the process or practice of creating a unique name, symbol, design, or identity for a product, service, or company to distinguish it from competitors.

indénombrable

1. Marketing identityB2formalbusiness

   The process of creating a unique name, design, and image for a product or company to distinguish it from competitors.

   Image de marque

   • The company invested heavily in its branding strategy.
   • Effective branding helps build customer loyalty.
   • Their new logo is part of a complete branding overhaul.

   Synonymesidentityimage

2. Brand managementB2formalbusiness

   The practice of managing and maintaining the reputation and perception of a brand in the market.

   Gestion de marque

   • Branding involves more than just a logo; it's about the entire customer experience.
   • She works in branding for a major fashion label.
   • Consistent branding across all platforms is crucial for success.

• Verbe utilisé pour désigner l'action de marquer au fer rouge ou d'apposer une marque distinctive sur quelque chose, ainsi que pour décrire le processus de création d'une identité distincte pour un produit, une entreprise ou une personne.

A verb used to indicate the act of marking something with a brand, or to describe the process of creating a distinct identity for a product, company, or person.

1. Mark with a hot ironB2formal

   To mark an animal, especially cattle, with a hot iron to show ownership.

   Marquer au fer rouge

   • The rancher branded the calves with the ranch's symbol.
   • They brand their sheep every spring.
   • The cowboy carefully branded the young horse.

   Synonymesburnmarksearstamp

2. Label or stigmatizeB2formal

   To describe someone or something as having a particular, often negative, characteristic.

   Marquer d'un stigmate

   • The media branded him as a troublemaker.
   • She was branded a liar after the incident.
   • The company was branded as unethical by the press.

   Synonymescategorizecharacterizedenouncelabelmarkstereotypetagtypecast

   Antonymesacclaimcommendexaltglorifyhonorlaudpraise

3. Create a brand identityB1formal

   To develop a unique name, design, or image for a product or company.

   créer une identité de marque

   • They branded the new product with a catchy logo.
   • The agency helped brand the startup for success.
   • He is an expert at branding luxury goods.

   Synonymesdifferentiatedistinguishlabelmarketpositionpromotetrademark